Catch EMQ drops before they
kill your ROAS.
Events Manager shows you today. DatasetQualityLens reads Meta's Dataset Quality API every day — Event Match Quality, Additional Conversions Reported, Event Coverage, Deduplication and Data Freshness — and alerts you the moment a signal degrades.
€15 / year · No free plan · Cancel anytime
Every metric Meta gives you, with history.
DatasetQualityLens pulls the full Dataset Quality API daily and persists every snapshot, so you can investigate any past day.
Event Match Quality (EMQ)
Meta's 0–10 score, per event, for how well your CAPI customer data matches real Meta accounts. Tracked day by day, with deltas vs last week.
Match Key Coverage
Drill into the identifiers inside each event's EMQ payload — email, phone, fbp, external_id, IP, user agent. See which key is dragging the score down.
Additional Conversions Reported (ACR)
Meta's own estimate of how many extra conversions CAPI captured on top of the Pixel — overall, per parameter and per event. Spot the day your setup stops adding value.
Event Coverage
The 7-day share of Pixel events also covered by CAPI and sharing valid deduplication keys. Catch the day Purchase coverage falls off a cliff.
Event Deduplication
Surface active event_id / event_name dedup issues between Pixel and CAPI before they double-count conversions and burn budget on phantom events.
Data Freshness
How long after the user action Meta actually receives the event. Know when your CAPI pipeline starts lagging behind the browser.
What Events Manager doesn't give you.
The native Meta interface is a real-time gauge. DatasetQualityLens is the time-series database underneath it.
Three steps, then it runs itself.
Connect your Meta token
Add a Business Integration token with ads_read. We encrypt it server-side (AES-GCM) — your browser never sees it.
We snapshot daily
Every dataset is polled once a day across the full Quality API. Snapshots are persisted forever on Pro.
You get alerted
Set thresholds per metric and event. We email you the moment something crosses the line.
One plan. One price. Everything included.
Billed yearly. Cancel anytime from your Stripe portal.
- Unlimited datasets
- Daily snapshots, kept forever
- Drill-down by event & match key
- Parameter oscillation analysis
- Unlimited email alerts
- CSV export of any metric
- Encrypted token storage
Why no free plan?
We poll the Meta API for you every single day and store the history forever. At €15 a year that's about the cost of a couple of Meta clicks — and a free tier would mean spamming Meta's API for accounts that never used the tool.
If DatasetQualityLens doesn't pay for itself in the first week, cancel and we'll refund you.